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Darren Mooten

Director of Data and Technology at Operation Smile UK

    I'm the Director of Data and Technology at Operation Smile UK, where I lead the organisation's data and analytics operations, website and IT infrastructure. My focus is on delivering business intelligence that directly supports our three-year strategy, giving leadership the insight they need to make important decisions.

    Over 17 years in the charity sector I've built a deep expertise in data and analytics, expanding into IT infrastructure, website strategy and full-stack technology management. In practice, that's meant deploying a new data warehouse, rebuilding our Power BI reporting suite from the ground up, and working on introducing Marketing Mix Modelling and Multi-Touch Attribution to measure fundraising effectiveness across digital and TV. I'm passionate about building genuinely data-driven cultures in organisations where technology has historically been underinvested, and I'm here to talk about what that journey really looks like.