George Milne

Director of Development and Comms at Operation Smile UK, leading on the organisation's overall fundraising and communications strategy. Focusing on delivering against ambitious multi-year income targets, whilst supporting the team to drive growth through effective fundraising initiatives and strong operational delivery.

Armed with over two decades of battle tested experience in the charity sector, leading and then going on to establish my own Direct Marketing agency before turning my hand to Consultancy, I have spent my career promoting the value of data insight and how it is fundamental to developing strategies and delivering fundraising programme that grow.